What is Digital Marketing?
- Digital Marketing
- Digital Marketing promotes products and services through online channels — SEO, social media, email, paid search (Google Ads), and content marketing — to attract and convert customers.
Digital Marketing Channels
Search: SEO (organic) + SEM/Google Ads (paid). Social: Facebook/Instagram Ads, LinkedIn (B2B), YouTube. Email: newsletters, drip campaigns, transactional emails. Content: blogs, case studies, videos. Affiliate/Influencer: partners promoting on commission. For Indian B2B tech businesses, LinkedIn and SEO typically give the highest ROI.
ERP + CRM for Marketing
ERPNext's Campaign module tracks lead sources from digital campaigns. Google Ads → Lead lands on web form → ERPNext creates Lead with Campaign tag → Converted to Customer. The Campaign report shows which channels generate the most converted revenue. Close the loop between marketing spend and actual revenue using ERP data.
Infonoxe Technologies specialises in ERPNext implementation and custom software for Indian businesses.
Related Terms
Implement ERPNext for Your Business
Expert ERPNext implementation, customisation, and support for Indian businesses.