What is SEO (Search Engine Optimisation)?
- SEO (Search Engine Optimisation)
- SEO is the practice of optimising websites to rank higher in organic (unpaid) search results on Google and other search engines, driving targeted visitors without advertising cost.
SEO Pillars
Technical SEO: fast load speed (Core Web Vitals), mobile-friendly, crawlable structure, schema markup, correct meta tags. On-Page SEO: keyword-optimised content, headings (H1/H2/H3), internal linking, image alt text. Off-Page SEO: backlinks from authoritative sites, Google Business Profile, brand mentions. Local SEO: location-specific keywords, NAP consistency.
SEO for ERPNext and Business Websites
ERPNext's built-in website has basic SEO features (meta title/description per page, canonical URLs, schema). For serious SEO, build a Next.js or WordPress website with structured data, proper hreflang, fast CDN delivery, and a content strategy. Infonoxe builds SEO-optimised business websites and glossary/blog content for Indian technology companies.
Infonoxe Technologies specialises in ERPNext implementation and custom software for Indian businesses.
Related Terms
Implement ERPNext for Your Business
Expert ERPNext implementation, customisation, and support for Indian businesses.