eCommerce
What is Cart Abandonment?
- Cart Abandonment
- Cart Abandonment occurs when a shopper adds items to an online cart but leaves without completing the purchase — a key metric for eCommerce optimisation.
Industry Benchmarks
The average eCommerce cart abandonment rate is 70–75%. Even a 10% reduction in abandonment can significantly increase revenue without additional traffic costs.
Common Causes
High shipping costs, mandatory account creation, complicated checkout, lack of preferred payment methods, and slow page load are the top causes of cart abandonment.
Recovery Strategies
Automated abandonment email sequences, WhatsApp reminders (via WhatsApp Business API), retargeting ads, and exit-intent popups with discounts are effective recovery tools.
Need help with Cart Abandonment?
Infonoxe Technologies specialises in ERPNext implementation and custom software for Indian businesses.
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