Technology
What is Master Data Management (MDM)?
- Master Data Management (MDM)
- MDM is the process of creating and maintaining a single, accurate master record for key business entities like customers, products, and suppliers.
What is MDM?
Master Data Management ensures that a business has one authoritative record for each key entity — customer, product, supplier, employee — across all systems, eliminating duplicates and inconsistencies.
In ERPNext Context
ERPNext serves as the MDM system of record for most SME businesses. Item masters, customer masters, and supplier masters in ERPNext become the single source of truth.
Why It Matters
Poor master data leads to duplicate orders, wrong invoices, incorrect stock counts, and flawed analytics. MDM discipline reduces operational errors and improves data quality.
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