What is Online Marketplace?
- Online Marketplace
- An Online Marketplace is a platform connecting multiple buyers and sellers (like Amazon, Flipkart, or Meesho) where the marketplace operator earns a commission on each transaction.
Marketplace vs Direct eCommerce
Marketplace (Amazon, Flipkart): instant access to millions of buyers, easy to start, but high fees (15–30% commission), no customer relationship ownership, intense price competition. Direct eCommerce (your own website): lower fees, own the customer data, build brand loyalty, but requires marketing investment to drive traffic.
Marketplace Integration with ERPNext
Indian sellers on Amazon, Flipkart, Meesho, and Myntra use ERPNext as the backend for multi-channel selling. ERPNext aggregates orders from all marketplaces into Sales Orders, manages consolidated inventory, and reconciles marketplace settlement statements with accounting entries. Infonoxe builds custom marketplace-ERPNext connectors for Indian sellers.
Infonoxe Technologies specialises in ERPNext implementation and custom software for Indian businesses.
Related Terms
Implement ERPNext for Your Business
Expert ERPNext implementation, customisation, and support for Indian businesses.